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Pinterest Expands International Market Insights to Boost Cross-Border Marketing
Pinterest

Pinterest Expands International Market Insights to Boost Cross-Border Marketing

Pinterest announced the launch of a new Market View feature designed to help businesses gain insights into campaign performance across different regions within the advertising platform and simplify cross-border marketing processes. This feature will display advertising performance data by region, support adding new markets, automatic translation of titles and descriptions, currency conversion, and downloading report data. This move is part of Pinterest's optimization of its international sales process and is expected to be rolled out to all advertising partners.

Pinterest Unveils Key In-App Trends at Cannes Manifestival
Pinterest

Pinterest Unveils Key In-App Trends at Cannes Manifestival

Pinterest is hosting its fourth annual Manifestival at Cannes this week, presenting key creative and engagement trends from the platform. The event includes interactive displays, a tattoo parlor, a patisserie, a visual search studio with Adobe, and a beauty activation with Sephora. This initiative underscores Pinterest's 'Less URL, More IRL' approach and aims to boost its cultural influence and ad business.

Pinterest Showcases Key In-App Trends at Cannes
Pinterest

Pinterest Showcases Key In-App Trends at Cannes

This week, Pinterest hosted its fourth annual Manifestival event in Cannes, presenting key creative and engagement trends heating up on the platform to marketers. Activities included trend tattoos, a themed dessert shop, a visual search studio in partnership with Adobe, and a beauty experience with Sephora. Pinterest stated that these offline events aim to transform inspiration from the platform into tangible real-world experiences, further solidifying its brand strategy of 'less links, more reality.' The platform now has 631 million users, most of whom come with shopping intent.

Pinterest 推出 AI 驱动的广告与购物工具套件
Pinterest

Pinterest 推出 AI 驱动的广告与购物工具套件

Pinterest 在戛纳国际创意节期间宣布一系列 AI 驱动更新,涵盖面向广告主的商业助手、动态创意选择工具、Model Context Protocol 基础设施,以及面向消费者的 Ask Pinterest 应用。这些功能旨在优化广告表现并探索下一代购物体验。

Pinterest launches Amazon storefront link feature to simplify creator affiliate marketing
Pinterest

Pinterest launches Amazon storefront link feature to simplify creator affiliate marketing

Pinterest announced the launch of the Amazon Storefront link feature, which allows eligible creators to showcase their Amazon store on their profile and automatically apply affiliate links to Pins without manual addition. This move aims to enhance cross-platform product discovery and sales conversion, while also driving more traffic to the Amazon Associates program.

Pinterest Integrates Amazon Storefront Linking to Streamline Affiliate Marketing
Pinterest

Pinterest Integrates Amazon Storefront Linking to Streamline Affiliate Marketing

Pinterest has launched an Amazon Storefront linking feature that allows eligible creators to feature their Amazon Storefront handle on their Pinterest profiles and automatically tag Amazon products in Pins with affiliate information, eliminating manual link insertion. This update aims to boost affiliate sales and creator engagement, leveraging Pinterest's large shopping audience.