X
X Money will be the only payout option for US creators
X platform mandates US creators to use X Money for receiving original content rewards and subscription income, offering no other payment channels. This move aims to promote its payment platform, but non-US creators can still receive payments via Stripe. Since its beta testing in November 2025, X Money has expanded its US market coverage through a partnership with Cross River Bank.
X continues to lose EU users
X platform's user count in the EU continues its downward trend, with the latest DSA report showing a moderating decline. SimilarWeb estimates its mobile monthly active users in June 2026 at approximately 302 million, a significant gap from X's self-reported 550 million monthly active users. Financially, X's advertising revenue in the first half of 2026 decreased by 18.4% year-over-year, down about 70% compared to the same period in 2022. Despite Musk's claims of record platform usage, multiple data points indicate a dual loss of users and revenue.
X offers free API credits for its Grok Bot
X is promoting its AI-driven account performance and trend analysis tools by offering free API quota to paid users of Grok Bot. The integration allows the bot to search posts, read timelines, view mentions, and generate reports, aiming to help creators and brands optimize their X usage experience while showcasing its AI capabilities.
X offers updated NFL Gametime display
X recently launched an updated NFL Gametime activation interface, offering a centralized score tracking and discussion space for each game, and added an NFL Hub feed. The feature builds on the NFL Portal introduced in 2024 with visual optimizations, but the core logic is similar. Sports content accounts for nearly half of X platform discussions, with NFL-related posts making up about 40%, and this move aims to solidify the platform's key position in the sports social space.
X launches API for business chatbot accounts
X launches an API that enables enterprises to create customized chatbots for the X Chat messaging platform, capable of handling tasks such as bookings and order inquiries, but brands must develop the functionality themselves, and the chatbots will be labeled as "automated by @owner".
X revives Twitter’s Lead Gen Ads
X recently announced the relaunch of its lead ads feature, a format almost identical to the version Twitter discontinued in 2016, but with improvements such as pre-filling user information. The new ads feature a prominent call-to-action button at the bottom of promoted posts, support various formats including images, videos, and carousels, and are now available in X Ads Manager.
X launches MCP server
X launched the X Ads Model Context Protocol (MCP) server on Friday, allowing advertisers to connect X ad data to AI tools such as Claude and ChatGPT, and obtain ad optimization suggestions through natural language queries. The server is compatible with any MCP client, including Grok, Claude Code, and others. Meta, TikTok, Pinterest, and Snapchat have previously offered similar integrations.
X offers $175K for Grok-generated versions of The Odyssey
X platform launched a creative competition totaling $175,000, encouraging users to use Grok Imagine to generate AI videos of The Odyssey. The event originates from Musk's criticism of Nolan's film adaptation and continues X's strategy of using cash rewards to incentivize content creation.
X Chat updates composer
X is gradually updating its DM editor (X Chat), introducing a simplified interface, new voice message gestures, improved transition animations, and support for saving attachments in drafts. These changes are small individually, but together they may significantly enhance the utility of the messaging tool and lay the groundwork for X's "everything app" vision.
X algorithm insights highlight key posting strategies
X platform recently disclosed the operating mechanism of its feed algorithm Phoenix, clarifying the quantitative scoring of various interaction behaviors. Business Insider reporter Truman Dickerson, based on analysis of X's public source code, pointed out that sharing via copied links carries about 40 times the weight of a like, while negative actions such as reporting (-234 points) and blocking (-31 points) significantly suppress content recommendations. The algorithm still centers on personalized prediction, and brands should optimize their audience research accordingly.