LinkedIn increases push against inauthentic activity
LinkedIn's latest EU DSA transparency report shows that in the first half of 2026, EU active users reached 56.5 million, an increase of 1.4 million from the second half of 2025; during the same period, detected fake activities rose by 46%. Despite a total membership of 1.3 billion, active users account for only about 30%, indicating slow growth in actual active usage on the platform.
LinkedIn says 1M people have reported AI slop
LinkedIn has disclosed that its recently introduced 'seems like AI slop' reporting option has been used by over one million members within the first two weeks of launch. The company also clarified the feature's purpose—it is designed to give users more control over their feeds rather than serve as a policy violation reporting path. Additionally, LinkedIn reported that content it classifies as AI slop is now receiving 40% fewer views compared to a few weeks ago.
How social platforms measure video views
YouTube has updated its video view counting methodology, prompting brands and marketers to reassess what constitutes a view. Definitions vary widely across and within platforms, from simple on-screen plays to engaged and qualified views. Axios reporters Sara Fischer and Kerry Flynn outline these differences, while commentator Matt Navarra provides a comparative graphic. Understanding these nuances is critical for accurate engagement measurement and partnership negotiations.
LinkedIn adds AI-powered event highlights
LinkedIn announced the addition of AI-driven recommended clips and chapters features to its event management tools, which automatically identify key moments in live recordings, enabling marketers to generate short videos and enhance viewer replay experience. The feature is now available to users worldwide.
New research reveals 75% of LinkedIn AI citations come from individual profiles, not company pages
Meltwater与LinkedIn联合研究分析950万条AI引用发现，LinkedIn在AI生成答案中占据重要地位，其中75%的引用来自个人会员主页，而非企业页面。研究指出，AI系统更青睐具备专业知识、可信度和实用性的个人内容，企业需将员工倡导升级为专家激活策略。
LinkedIn playbook offers tips on effective ad campaigns
LinkedIn近期发布了一份四步广告投放指南，系统介绍了在应用内创建广告活动的要点，包括受众规模参数、格式选项、定向策略和衡量流程。指南建议目标受众规模在5万至50万人之间可获得最佳效果，并针对销售漏斗各阶段、广告格式适用场景及投放时机给出了具体建议。
LinkedIn playbook offers guide to optimizing for AI
LinkedIn releases a new guide on how brands can optimize content to increase citation rates in AI chatbot responses. The guide proposes a 'credibility stack' framework, leveraging platform trust signals, and recommends prioritizing long-form posts and maintaining content freshness. Third-party research shows LinkedIn is one of the most cited sources in AI answers.
LinkedIn updates feed display to drive more post replies and comments
LinkedIn announced two feed updates: one is to personalize comment sorting based on users' professional interests, networks, and interaction behaviors, and the other is to highlight timely and relevant discussions to encourage more on-platform conversations. This move is based on data such as an 18% year-over-year increase in comment dwell time reported in Q2, but analysts note that about 30% of comments may be AI-generated, and the platform is simultaneously combating such fake interactions.
LinkedIn shares guidance on effective event marketing
LinkedIn recently released an event marketing guide, noting that event sharing on the platform has grown 24% year-over-year, and recommends brands maximize event value through clear goal frameworks, enhanced follow-up, retargeting ads, and various advertising products.
LinkedIn reports solid Q2 revenue growth
Microsoft's latest earnings report shows LinkedIn's revenue increased 12% year-over-year (10% in constant currency), primarily driven by its marketing solutions business. CEO Daniel Shapero additionally disclosed metrics such as member growth and content consumption, and revealed that the platform is testing a feature to report "AI spam comments" to maintain user trust.