Pinterest Expands International Market Insights to Boost Cross-Border Marketing
Pinterest announced the launch of a new Market View feature designed to help businesses gain insights into campaign performance across different regions within the advertising platform and simplify cross-border marketing processes. This feature will display advertising performance data by region, support adding new markets, automatic translation of titles and descriptions, currency conversion, and downloading report data. This move is part of Pinterest's optimization of its international sales process and is expected to be rolled out to all advertising partners.
Pinterest is helping merchants more easily expand their Pin ad campaigns to overseas markets, and to this end has launched a new "market view" feature in its advertising platform, designed to provide insights into the relative performance of ad campaigns across different regions.
As shown in the image above, Pinterest's market view overview will display the performance of Pin ad campaigns in each region, including local currency information, impressions, and Pin clicks.
Pinterest says merchants can easily add new target markets and enable automatic translation of titles and descriptions. Additionally, advertisers can also enable currency conversion for prices through this feature, helping to expand Pin ad campaigns to more regions.
This tracking tool will help merchants identify new opportunities, and advertisers can also increase their investment in each region based on this data.
Additionally, advertisers can download report data for product catalogs, which will help gain a more comprehensive understanding of cross-border activities and market activation.
Along with announcing this update, Pinterest also provided a broader overview of its international sales process, including instructions for using country-specific product catalog feeds and supplementing language and currency information.
Pinterest says its multi-country campaigns and ad groups offer marketers a range of options to quickly scale across multiple markets.
The improved market view will complement this feature by providing streamlined, market-specific insights to guide budget allocation and focus areas.
Pinterest says the new market view list will soon be rolled out to all advertising partners.