Snapchat

Snapchat2026-05-20

Snapchat Launches Unified Optimization Solution for App Marketers

Snapchat introduced the Unified Attribution solution, integrating platform metrics with MMP cross-channel performance data into a single view, and supporting SKAdNetwork measurement, aiming to provide app marketers with more complete response signals and campaign decision-making insights.

Snapchat2026-05-17

Creator Content Emerges as Key Driver of Brand Success on Snapchat

Snapchat has released a new report underscoring the growing impact of creator marketing within its platform. The study reveals that creator content, integrated into promotions, enhances brand favorability and consumer response, driven by the app's unique user engagement patterns. Key statistics include 57% of Snapchatters following creators for daily-life insights, a 66% increase in brand excitement from authentic sponsored content, and creator ads achieving 25% longer playback and 16% more active attention than standard ads. The report also outlines actionable strategies for marketers, such as Sponsored Snaps, AR Filters, and scaling via Stories and Spotlight.

Snapchat2026-05-17

Snapchat Report: Creator Content is Becoming a Core Driver of Brand Marketing

Snapchat's latest report indicates that, based on users' interaction patterns centered on close relationships and daily communication, creator content significantly outperforms traditional advertising in marketing effectiveness on the platform. The report shows that 57% of users follow creators to learn about their daily lives, and authentic brand-sponsored content can make 66% of users feel stronger excitement about the brand. Additionally, creator ads have 25% longer playtime than standard ads and 16% higher active attention.

Snapchat2026-05-13

Snapchat: 'What It Means to Be a Teenager' Remains Unchanged in Digital Era

Snapchat, in partnership with Omnicom Media and Alter Agents, surveyed teens across five global markets to understand their online behavior, AI attitudes, and social media usage. Key findings show younger teens are more optimistic about AI, and the report argues for digital literacy over bans.

Snapchat2026-05-13

Snapchat: Teenagers' Nature Unchanged, but Digital Spaces Have Transformed Their Social Interactions

Snapchat partnered with Omnicom Media and Alter Agents to survey teenage users across five global markets, releasing a new report on teenage social behavior, content consumption, and AI usage. The report shows that teenagers still engage in traditional social activities, but these increasingly occur on digital platforms; they generally hold skeptical views toward online content, and the 13-15 age group is significantly more optimistic about AI than the 16-18 age group.

Snapchat2026-05-11

Snap Gathers Top AR Developers for Spectacles Bootcamp

Snap recently held an AR developer bootcamp at its Santa Monica headquarters, bringing together 45 of its most active Spectacles developers from countries including the U.S., Zambia, Sweden, and Belgium. The event aimed to foster in-person collaboration and advance AR innovation, as Snap prepares to launch its AR Specs device later this year. Despite competition from Meta's AI glasses and lingering skepticism, Snap hopes the community's pooled expertise will yield unique use cases for the device.

Snapchat2026-05-11

Snapchat Hosts AR Developer Bootcamp, Focusing on Spectacles Ecosystem Innovation

Snap recently held an AR developer bootcamp at its Santa Monica headquarters, inviting 45 of the most active Spectacles developers to discuss the latest advancements in AR technology. The event aimed to foster collaboration within the developer community and accumulate innovative use cases for the upcoming consumer-grade AR glasses, Specs. Despite competition from Meta's AI glasses, Snap hopes to drive the AR ecosystem forward through a community-driven approach.