TikTok
TikTok and Disney Reach Global Content Partnership, Opening Creator Asset Library
TikTok and Disney announced a first-of-its-kind global content sharing agreement, allowing users to create short videos using Disney licensed assets, while Disney can bring selected creator content to the Verts section of Disney+. The partnership also includes a Disney Creator Ambassador program aimed at nurturing emerging creative talent. This move is seen as Disney's strategic shift toward embracing the short-video ecosystem after ending its collaboration with OpenAI's Sora.
TikTok and Disney Forge First-of-Its-Kind Global Content Deal
TikTok has announced a first-of-its-kind global deal with the Walt Disney Company, allowing TikTok users to incorporate approved Disney assets into short-form videos. Disney will also feature opt-in creator content on Disney+ via its Verts feed, alongside a new Creator Ambassador Program. The pilot launches in the US in coming months, with other markets to follow.
TikTok Expands AI Video Ad Capabilities with Dreamina Seedance 2.5 Integration
TikTok announced the integration of Dreamina Seedance 2.5 into its Symphony ad creation suite, allowing advertisers to generate up to 30-second video clips with up to 50 multi-modal references. The update promises sharper imagery and better storytelling, though it comes amid user backlash against AI-generated content across platforms.
TikTok Expands AI Video Ad Capabilities with Dreamina Seedance 2.5 Integration
TikTok announced the integration of Dreamina Seedance 2.5, its parent company ByteDance's latest AI video generation model, into its Symphony ad toolkit. The update allows advertisers to create longer, higher-quality video clips (up to 30 seconds) and upload up to 50 multimodal references, up from 9 previously. The model promises sharper imagery and better consistency. However, the move comes as platforms like Snapchat, Pinterest, Reddit, and X implement measures to limit AI-generated content due to user backlash. TikTok is rolling out the model to select paid advertisers in select markets.
From Yamal to the Mall: How American Eagle Is Positioning Its Back-to-School Marketing
American Eagle kicked off its back-to-school marketing campaign on Wednesday, focusing on malls, campus life, and sports culture. The brand's five-year global endorsement partnership with Spanish star Lamine Yamal has gained momentum following his World Cup win, while also launching content series such as "Mall Diaries" and tapping into the #RushTok trend on college campuses.
Five Strategies for Building Brand Influence on TikTok
As the second half of 2026 approaches, marketers need to reassess their social media strategies. Based on the Social Media Today series of guides, this article focuses on the TikTok platform and proposes five suggestions: leveraging TikTok trend tools, building a database of themes and formats, researching creators, formulating strategies, and analyzing data, to help brands establish an effective presence on TikTok and enhance holiday promotional effectiveness.
From Yamal to the Mall: American Eagle's Back-to-School Strategy Blends Sports, Campus Life, and Gen Z Mall Culture
American Eagle Outfitters has kicked off its back-to-school marketing push, leveraging the recent World Cup victory of its newest ambassador, Lamine Yamal, alongside returning partners Sydney Sweeney and Ella Langley. The campaign spans social, experiential, and brand advertising, with a strong focus on mall culture, campus life, and sports. The brand also plans expanded in-store events and a new influencer-led series, 'Mall Diaries,' to capitalize on Gen Z's return to physical shopping.
TikTok品牌运营五策：从趋势洞察到策略落地
随着2026年下半年临近，营销人员需重新审视假日促销与社媒布局。Social Media Today推出系列指南，本篇聚焦TikTok，提出五项建议：善用TikTok Trends与Top Ads工具、建立关键主题与格式库、研究创作者生态、制定针对性策略、持续分析数据，以在争议性平台中有效触达年轻受众。
How TikTok Shop Is Reshaping the Innovation Path for Food and Beverage Brands
TikTok Shop is becoming a new growth channel for food and beverage brands, with its food category sales more than doubling year-over-year. The platform not only drives sales but also accelerates innovation cycles through 'discovery commerce,' from Dubai chocolate to freeze-dried candy, quickly turning trends into products. This article, based on an interview with Amanda Parker, head of TikTok Shop's food business, analyzes how brands can leverage the platform for rapid experimentation, direct consumer reach, and reshaping innovation strategies.
TikTok Shop 如何重塑食品饮料品牌的创新路径
TikTok Shop 正成为食品饮料行业的新增长极，其食品类目销售额同比增长超100%。百事、玛氏、好时等大型品牌加大投入，平台不仅用于销售，更驱动创新策略。TikTok Shop 食品业务负责人 Amanda Parker 详解品牌如何利用内容趋势加速商业化，并建议品牌注重视觉吸引力、快速响应趋势，同时将平台视为闭环系统，以撬动全渠道增长。