Pinterest Unveils 2026 Summer Fashion Report, Spotlighting the Sport-Style Crossover
Pinterest has released its 2026 summer fashion trends report, developed in collaboration with Levi's. The report centers on U.K. trends and explores how sports has become a new canvas for personal style, highlighting seven key fashion and beauty trends driven by rising search activity. It also features a dedicated 'Off-Duty Summer Denim' edit for Levi's, marking their first such collaboration in the U.K. Notably, searches for 'denim shorts outfits women' have grown by 430% over the past year.
Pinterest urges brands to plan ahead for the Christmas season: long-term planning drives peak-season growth
With 31 weeks until Christmas, Pinterest reminds advertisers that early long-term content planning and promotion can help achieve better results during the holiday season. The platform emphasizes that users conduct planned searches here, so brands need to enter users' shopping lists through continuous advertising and use data to optimize Q4 performance. Data shows that shopping ad campaigns running for more than 6 months have a ROAS about 33% higher than short-term campaigns, and Performance+ catalog sales campaigns see an average cost-per-action reduction of 20%.
Pinterest Urges Brands to Begin Christmas Planning Now
With 31 weeks until Christmas, Pinterest is encouraging brands to shift toward longer-term, always-on advertising strategies to optimize Q4 performance. The platform highlights that early planning and sustained campaigns can improve ROAS, lower cost per action, and build momentum before peak season.
Pinterest Upgrades Ad Relevance Model: Integrating Real-Time Search and Off-Site Conversion Data
Pinterest disclosed the latest improvements to its ad serving model on its engineering blog. The updated model can simultaneously incorporate users' off-site conversion history and current search behavior to deliver more personally relevant promoted content. According to the official introduction, the solution focuses on three areas: new model architecture, novel training methods, and a hybrid serving process. Test data shows that the median relevance of candidate ads improved by approximately 275% to 300%, the relevance metric for Related Pins ads increased by 1.08%, and the delivery volume of candidate ads from selection to display increased by 2 times.
Pinterest enhances ad relevance with real-time context integration
Pinterest has announced improvements to its ad serving system, integrating real-time context and external conversion history into its recommendation models. The update, detailed on the Pinterest Engineering blog, aims to boost ad relevance by considering both past interactions and current search behavior. Testing shows a 3x to 10x improvement in relevance metrics, with potential benefits for advertisers.
Pinterest's Solid Q1 2026 Performance: Growth in Both Users and Revenue
Pinterest released its Q1 2026 financial results, with global monthly active users rising to 631 million, adding 12 million sequentially, and revenue growing 18% year-over-year. Despite limited user growth in the US and EU, international expansion continues, and the company emphasizes AI-driven discovery graphs and improved advertising products.
Pinterest reports solid Q1 2026 results with 12M new users and 18% revenue growth
Pinterest's Q1 2026 earnings show continued momentum: 631 million monthly actives (up 12 million quarter-over-quarter), 18% year-over-year revenue growth, and a 24% increase in ad impressions. However, revenue per user dipped sequentially across all regions, and ad pricing fell 5% year-over-year. CEO Bill Ready credited AI investments for ten straight quarters of double-digit user growth.
Pinterest Releases 2026 Wedding Trends Report: Comprehensive Insights from Dating to Celebration
Pinterest has released its 2026 Wedding Trends Report, drawing on user search and on-platform interaction data to map the evolution of wedding celebrations. The report covers 14 key trends from dating to the wedding day, including "unexpected venues," "quirky cakes," and "nostalgic tech elements," along with growth figures for specific search terms. It serves as a valuable reference for marketers.
Pinterest 发布 2026 年婚礼趋势报告：从约会到庆典的个性化演变
Pinterest 发布 2026 年婚礼趋势报告，基于用户搜索与互动数据，揭示从约会到婚礼的 14 大新兴趋势，为营销者提供参考。
Pinterest launches connected TV advertising with tvScientific
Pinterest announced that its connected TV (CTV) advertising capability through tvScientific is now live, enabling advertisers to extend Pinterest ad campaigns to home TV screens. tvScientific was acquired by Pinterest in December 2024, and this integration allows advertisers to leverage Pinterest's commercial intent signals to reach audiences on premium CTV inventory, with AI-powered optimization to enhance campaign performance. Pinterest reports that combining high-intent signals results in a 27% improvement in effectiveness per $100 spent and a 65% increase in purchases. Early case studies show that LG increased reach of unique households by 73% by tapping into Pinterest audiences.