TikTok
TikTok and Universal Music Group Announce Expanded Global Strategic Partnership
TikTok announced a new multi-year global licensing agreement with Universal Music Group, building on the 2024 partnership to provide UMG artists and songwriters with more creative and commercial opportunities, while strengthening governance and copyright protection for AI-generated content.
TikTok and Universal Music Group Deepen Alliance with New Multi-Year Licensing Pact
TikTok announced a new multi-year strategic licensing agreement with Universal Music Group (UMG), building on their 2024 partnership. The deal expands creative and commercial opportunities for UMG artists, including ticket sales and merchandise via TikTok Shop, while adding protections against unauthorized AI-generated music. TikTok also highlighted its role in music discovery, citing that 84% of songs reaching the Billboard 200 in 2024 first gained traction on the platform.
TikTok Partners with Paul McCartney for Exclusive Live Premiere of New Album
TikTok announced it will collaborate with Paul McCartney to host an exclusive live premiere of his new album "The Boys of Dungeon Lane" on May 27, with McCartney answering fan questions on TikTok Live. This move further underscores TikTok's central role in music discovery and promotion, with data showing that US TikTok users are 74% more likely to discover and share new music than average short-form video users.
TikTok and Paul McCartney Join Forces for Exclusive Album Launch Event
TikTok has announced a partnership with Sir Paul McCartney for an exclusive live premiere event, including a Q&A session on TikTok Live on May 27 at 10:30 AM EST / 7:30 AM PT, ahead of the launch of his album 'The Boys of Dungeon Lane.' The event highlights TikTok's growing role in music promotion and discovery.
TikTok Releases Small Business Value Insights: Platform Drives Growth for U.S. SMBs
At its Small Business Month showcase event in New York, TikTok introduced U.S. small business owners to its expanding business opportunities, citing GlobalData research to highlight the platform's significant value for small businesses in brand discovery, sales conversion, and community connection.
TikTok Showcases Platform's Growing Impact on U.S. Small Businesses
At a Small Business Month showcase in New York, TikTok presented insights from GlobalData research showing that two-thirds of U.S. TikTok Shop users discovered new brands on the platform, with small businesses under $15 million in annual revenue benefiting most. Searches for 'small business' on TikTok rose 479% in Q1 2026, and 89% of SMBs reported sales increases after promoting on the app.
TikTok Launches International Museum Day Series, Collaborating with Creators to Open a New Chapter of Cultural Livestreaming
TikTok announced a series of in-app activities and creator collaborations for International Museum Day on May 18, including the "Museums Come Alive" global livestream program, and released the 2026 Museum Insights Report. Data shows nearly 5 million global views, with 56 top museums now on the platform.
TikTok Unveils International Museum Day Programming and Creator Collaborations
TikTok has announced a suite of in-app activations and creator partnerships for International Museum Day (May 18), including a new global LIVE program called 'Museums Come Alive.' The platform also released its 2026 Museum Insights Report, revealing that 56 of the world's top 100 most-visited museums maintain official TikTok accounts.
TikTok Unveils Creator Reporter Team for the 2026 FIFA World Cup
As the 2026 FIFA World Cup kicks off next month, TikTok has revealed its World Cup creator reporter team, composed of 30 creators from around the world, offering unique real-time coverage within the app and enhancing fan engagement through a dedicated content hub.
TikTok 公布 2026 年 FIFA 世界杯创作者报道团队名单
随着 2026 年 FIFA 世界杯下月开赛，TikTok 揭晓其世界杯创作者报道团队，共 30 位创作者入选，将借助 FIFA 世界杯 2026 中心与 TikTok GamePlan 提供实时赛事报道。