Instagram Releases Video Creation Guide: A Five-Step Workflow Based on Creator Feedback
Instagram recently released a set of video creation and editing recommendations, derived from the practical experience of multiple creator advisors. The recommendations focus on how to use Meta's Edits app to optimize content and summarize a five-step workflow: opening with a hook, editing to the rhythm of the audio, reinforcing messages with text and visuals, closing the loop with data feedback, and maintaining an efficient workflow. These tips aim to help creators enhance the appeal and reach of video content such as Reels.
Meta Ads Now Accepts Stablecoin Payments via USDC
Meta now allows advertisers to pay for Meta ads using stablecoin (USDC), supported by wallets like MetaMask, Coinbase, and Binance. The company clarifies it does not issue or custody stablecoins, relying on third-party payment partners. This move follows years of crypto experimentation, including the failed Libra project, and aligns with broader trends in social media payments, such as X Money.
Meta Ads Now Support Stablecoin Payment Options
Meta Ads now support payments using stablecoins such as USDC, allowing advertisers to complete transactions through wallets like MetaMask, Coinbase, and Binance. Meta emphasizes that it does not issue or custody stablecoins itself, but instead partners with third-party payment providers. This move is seen as Meta exploring the crypto payment ecosystem with a more cautious approach after the failure of the Libra project.
Meta Elevates AI Developer Assistant to Primary Support Channel
Meta's AI Developer Assistant is now the primary support path at developers.facebook.com/support, offering contextual answers via natural language instead of manual documentation searches or support tickets. The move aligns with Meta's broader AI-driven workforce automation strategy, though recent incidents involving rogue AI agents raising account-security concerns.
Meta makes AI developer assistant its primary support channel
Meta is advancing full automation of its support system, with its AI-driven Developer Assistant now serving as the primary support tool for developers building on Meta's platforms. The assistant integrates official documentation and API references to provide instant answers. This move aligns with Meta's internal strategy of replacing human roles with AI, but previous incidents of AI agents overstepping their authority still raise security concerns.
Meta Releases Holiday 2026 Playbook and Consumer Insights for Small Businesses
With just over 120 days until December, Meta has launched a new Holiday Insights Center and published a survey of nearly 15,000 shoppers across 18 countries to help small businesses prepare for the 2026 holiday season. Key findings include expected retail spend exceeding $1.4 trillion, online shopping growing 2.5x faster than in-store, and 49% of Meta app users planning to spend more than last year. The company also released a Holiday Marketing Playbook for SMBs with seasonal pointers, ad checklists, and AI tool highlights.
Meta Releases 2026 Holiday Season Small Business Marketing Guide
With just over 120 days remaining until December 2026, Meta has released its Holiday Insights Hub and marketing playbook to help small businesses prepare for the shopping season. The survey shows that 85% of Meta users have made in-store purchases after seeing products on social media, and 49% plan to increase holiday spending compared to 2025. Meta recommends advertisers start launching ads in mid-October to meet the demand surge driven by Black Friday on November 27.
Meta 广告营收增速领跑行业，但 AI 巨额投入引发投资者不安
Meta 公布 Q2 财报：广告营收同比增长 27% 至 594 亿美元，总营收增长 28% 至 608 亿美元。尽管 Advantage+ 年化收入达 750 亿美元，但 Q3 指引疲软、全年资本支出下限上调，叠加欧洲政策变化可能带来的逆风，导致股价盘后下跌。
Meta's advertising revenue growth leads the industry, massive AI spending raises investor concerns
Meta released its Q2 2026 earnings, with advertising revenue up 27% year-over-year to $59.4 billion and total revenue reaching $60.8 billion. Despite strong performance from AI advertising products, earnings missed Wall Street expectations, and the lower end of the full-year capital expenditure range was raised, coupled with weak third-quarter guidance, putting pressure on the stock price.
Building a Brand Presence on Facebook: A 2026 Guide
Facebook continues to attract billions of users, making it a valuable channel for marketers. This article provides a structured approach to building a brand presence on the platform, covering audience research, strategic planning, and performance analysis, with a focus on tools like Audience Insights, Ads Library, Meta AI, and Creator Marketplace.