Meta updates AI-generated ad disclosure labels to enhance transparency
Meta is updating disclosure labels for AI-generated content in Facebook and Instagram ads to ensure consistency with recent changes to its ad disclosure list. The new labels will be automatically applied to images or videos created or significantly edited using Meta's generative AI features, such as background generation, image generation, or adding animations, as well as content generated through third-party tools like Photoshop and DALL-E. Meta will adopt industry-standard detection methods, such as C2PA, to identify third-party AI content, and will continue collaborating with experts, advertisers, policymakers, and industry partners to refine labeling strategies as technology evolves.
Meta has updated labels for AI-generated content in Facebook and Instagram ads to ensure these annotations align with the company's recent adjustments to its general ad disclosure list. For details, see Meta's official help page, and Social Media Today's report。
Now, Facebook and Instagram ads created using AI tools will include a disclosure element in the "About this ad" section, which users can access by clicking the three-dot menu on any promoted post.
Meta explained: "To increase transparency around AI-generated content, we will automatically label ad content created or edited using Meta's partial generative AI tools or third-party generative AI tools (such as Photoshop, DALL-E, etc.)."
Meta stated that when advertisers use features like "background generation," "image generation," or "add animation" to "create or significantly edit images or videos," the system will automatically apply AI information labels.
Meta will also add these labels when it detects that an ad was created or edited by third-party generative AI tools.
Meta said: "Meta uses industry-standard detection methods, such as C2PA, to identify whether ad content was created or edited by third-party generative AI tools. When we detect this metadata, we label the content accordingly. We will continue to work with experts, advertisers, policy stakeholders, and industry partners to improve our labeling approach for AI-generated content as community expectations and AI technology evolve."
This update comes just months after Meta announced switching feed ad labels from "sponsored" to "ad."
This update should provide more clarity about AI content and also help flag potentially misleading descriptions in ads.
Meta had previously added AI disclosure labels for organic content (non-ads), as detailed in Social Media Today's related report。