Pinterest tells brands to launch holiday campaigns early
Pinterest recently issued holiday marketing recommendations to brands, noting that users begin planning holiday shopping as early as September, so brands should start year-end promotional campaigns early. The platform recommends using the AI-driven Performance+ tool to enhance efficiency, suggests launching campaigns between September and November, and extending ad delivery to the week after Christmas to reach 55% of ongoing purchasers.
Pinterest品牌建设六步法：从趋势洞察到AI工具应用
随着营销人员着手规划2026年下半年及假日季促销，Pinterest凭借631万月活跃购物用户及持续优化的发现工具，成为品牌不可忽视的渠道。本文基于平台官方功能与最新动态，提出六条可落地的品牌建设路径：善用Pinterest Trends洞察季节与购物趋势、利用站内搜索筛选内容与识别潜在合作者、记录高互动内容特征、理性看待标签与关键词、依据调研制定Pin策略，以及通过Insights持续优化并聚焦销售转化。文章还提及Pinterest近期推出的AI驱动商业助手，可辅助品牌提升广告表现。
6 ways to build a brand on Pinterest
As marketers begin planning their strategies for the second half of 2026 and the holiday season, Pinterest, a shopping-oriented platform with 631 million monthly active users, is offering new opportunities for brand exposure and sales conversion. Based on the platform's latest features, this article proposes six key recommendations: leveraging Pinterest Trends to gain insights, using on-site search to identify collaboration creators, documenting high-engagement content formats, handling keywords and tags appropriately, developing targeted Pin strategies, and continuously optimizing through Insights. The article also mentions the platform's newly launched AI-powered commerce assistant, which can help brands enhance advertising performance.
Meta still has widest social media reach
Meta's Facebook, Instagram, and WhatsApp each have 3 billion monthly active users, continuing to lead social media. Threads has reached 500 million monthly active users, approaching X's 550 million; Pinterest's monthly active users have risen to 631 million. YouTube follows Meta closely with 2.7 billion monthly active users, TikTok has not updated official data, and Snapchat is close to 1 billion. Data sources include official platform reports and third-party statistics such as Business of Apps.
Pinterest urges brands to refresh product catalogs for better shopping ad performance
Pinterest has issued new guidance for brands on optimizing product catalogs, emphasizing feed maintenance, keyword-rich titles, complete product info, and robust conversion tracking to boost shopping ad performance.
Pinterest advises brands to update their catalogs
Pinterest recently issued a series of practical recommendations to brands on optimizing product catalogs and shopping ads, covering key areas such as catalog maintenance, title writing, data tracking, ad grouping, and campaign duration. Platform data shows that titles containing brand keywords can lead to a 28% increase in ROAS, while using a combination of the Conversions API and the Pinterest Tag can boost attributed conversion rates by 23.7%.
Can social media platforms survive the flood of AI content?
The proliferation of AI-generated content has become one of the biggest challenges facing social media. According to tracking by Pangram, LinkedIn leads with 41% of long-form posts suspected to be AI-generated, followed closely by X. Although platforms attempt to restrict or label AI content, user aversion to forced AI tools is growing, shaking the foundation of authenticity in social media.
Google Images Adopts Pinterest-Style Layout with AI Image Generation
Google has revamped Google Images with a dynamic, Pinterest-like gallery and added an AI-powered tool for generating images to use as search starting points. The update also introduces collections for saving ideas, rolling out to U.S. users on desktop over the coming weeks.
Google Images introduces Pinterest-style UI
Google announced an update to the Google Images interface, making it closer to Pinterest's visual style, while adding an AI image generation feature that allows users to search based on generated images. The new interface includes a dynamic gallery and collection options, and will be pushed to desktop users in the United States over the coming weeks.
Pinterest Launches Cross-Border Campaign Analytics With New Markets View
Pinterest is rolling out a new markets view within its ads platform, designed to help businesses expand Pin campaigns into foreign markets. The tool provides regional performance data, including local currency, impressions, and pin clicks, along with features like auto-translation and currency conversion. Advertisers can also download report data and adjust investment per region. The update is part of Pinterest's broader international selling overview, complementing multi-country campaigns and ad groups. The markets view listing will be available to all ad partners soon.