Pinterest 发布青少年福祉报告，强调平台正向作用
Pinterest 于周二发布新报告，探讨青少年使用其应用的方式，并指出平台对用户福祉的审慎态度正带来更积极的年轻用户使用趋势。报告称，超过77%的活跃青少年用户使用搜索栏主动探索兴趣，且青少年访问设置和首页控制功能的频率几乎是其他年龄段的两倍。平台同时宣布将“无干扰校园提醒”扩展至30多个国家，并推出新的创伤知情福祉空间“Protect Your Energy”。
Pinterest promotes its role in teen well-being
Pinterest released a new report focusing on teen user behavior and well-being, stating that its platform encourages offline exploration rather than endless scrolling. The report shows that 77% of active teen users use the search function, and the platform will expand distraction-free school reminders to more than 30 countries and launch a new mental health resource center.
Pinterest sets date for annual marketing showcase
Pinterest has set the date for its annual marketing showcase, Pinterest Presents. The online event will take place on September 17, featuring the release of new advertising products, sharing of usage trends, and industry best practices.
Pinterest hobbies report highlights DIY and vintage
Pinterest's latest report shows that users are shifting from online to offline hands-on practices, with nine major trends such as DIY, retro, and nature emerging, offering marketing inspiration for brands.
Pinterest Hobbies Report: DIY, Vintage, and Hands-On Pastimes Gain Traction
Pinterest has released a new report on trending hobbies, based on search activity, highlighting nine key trend groups including DIY crafts, vintage fashion, and hands-on pastimes. The insights aim to guide brands in aligning promotions with emerging consumer interests, with notable search surges in areas like astrology, home café setups, and upcycled collectibles.
Pinterest and Zillow Forge Ad-Targeting Alliance
Pinterest and Zillow have partnered to let Zillow Elevate advertisers reach Pinners via Pinterest's Media Network Connect, leveraging 34 Zillow consumer segments for precise ad targeting.
Pinterest partners with Zillow for ad targeting
Pinterest and Zillow announced a partnership on Wednesday, bringing Zillow's housing intent data into Pinterest's advertising system. Zillow Elevate advertisers can now use Pinterest Media Network Connect to target users with 34 consumer segments, including homebuyers, renters, sellers, and homeowners, and reach specialized groups such as renovation-focused buyers and recent homeowners.
Pinterest Q2 2026: AI Drives Revenue Growth Amid Regional User Plateau
Pinterest's Q2 2026 earnings show a 9 million quarter-over-quarter increase in monthly active users, reaching 640 million, and a revenue of $1.18 billion, up 18% year over year. The company credits AI-driven enhancements for improved ad performance, yet user growth in key markets like the US, Canada, and Europe remained flat or declined, suggesting potential market saturation.
Pinterest leans on AI to drive improved performance in Q2
Pinterest reported its second-quarter 2026 earnings, showing AI technology drove an 18% increase in advertising revenue, but user growth slowed in core markets, with Europe losing 2 million users and the US and Canada flat. The CEO emphasized that AI is a business accelerator, and future efforts need to expand into international markets and enhance user engagement.
Pinterest Advises Brands to Kick Off Holiday Campaigns Ahead of the Seasonal Rush
Pinterest has released guidance for marketers preparing for the year-end shopping season, recommending early campaign launches to capture high-intent shoppers. The platform highlights that festive activity begins as early as September and provides five key tips, including foundational setup, AI-powered Performance+ campaigns, testing during back-to-school and Halloween, launching between September and November, and extending into the post-Christmas week. Pinterest also notes a 28% improvement in ROAS for SMB advertisers using Performance+ with ROAS bidding, and that 55% of weekly users continue buying between Christmas and New Year's Day.