TikTok
TikTok Partners with Sundance Institute to Launch Micro-Series Creation Training Program
TikTok announced a partnership with the Sundance Institute to offer a four-week online micro-series writing course, helping creators master serialized storytelling techniques. The program builds on the rapid growth of micro-series on TikTok, which generated $1.3 billion in U.S. market revenue in 2025. Applications are now open globally.
TikTok Launches Microdrama Development Program with Sundance Institute
TikTok has announced a new microdrama development program in partnership with Sundance Institute. The four-week live online course will focus on scriptwriting for micro-series, aiming to equip creators with tools and industry guidance. The program comes as microdramas generated $1.3 billion in the U.S. in 2025, and follows TikTok's launch of a Minis section and the PineDrama app. Applications are open globally via the Sundance Collab website.
TikTok Launches Standalone Events App TikTok Pro Events
TikTok has launched a standalone app, TikTok Pro Events, aimed at deepening community immersion in major cultural moments through daily challenges and fan engagement. The app's first event is the 2026 FIFA World Cup, where users can complete tasks to earn stars, redeem them for official merchandise, and participate in charitable donations.
TikTok Launches Standalone Event-Centric App 'TikTok Pro Events'
TikTok has launched a distinct app, TikTok Pro Events, aimed at driving event-based engagement. The app offers daily challenges, star-based rewards redeemable for exclusive benefits, and a charitable component with Feeding America, debuting around the FIFA World Cup 2026. Analysts question whether this separate platform might cannibalize usage from the main TikTok app.
TikTok Unveils 2026 Pride Month Content Plan, Spotlighting LGBTQIA+ Creators
TikTok recently revealed its content schedule for Pride Month 2026. The platform will spotlight a range of emerging LGBTQIA+ voices throughout June and establish a dedicated Pride Month hub. Official data shows a significant increase in usage of related hashtags.
TikTok Unveils Pride Month 2026 Programming, Spotlighting LGBTQIA+ Creators
TikTok has announced its Pride Month 2026 programming, highlighting eight LGBTQIA+ creators and small business owners. The platform will promote them across owned channels and a dedicated Pride hub. Data shows significant growth in Pride-related posts, reflecting increased community engagement.
TikTok Shop Expands to New EU Markets: Austria, Belgium, the Netherlands, and Poland Coming Soon
TikTok announced that TikTok Shop will launch in Austria, Belgium, the Netherlands, and Poland on June 15, allowing users and merchants to buy and sell products within the app. This move is the latest step in TikTok's European e-commerce expansion, aimed at driving its shopping business into a significant revenue source. Since its rollout across multiple EU countries from late 2024 to early 2025, over 100,000 European businesses have joined, with daily GMV achieving triple-digit growth.
TikTok Shop Expands to Four New EU Markets, Bolstering European Commerce Ambitions
TikTok announced that TikTok Shop will become available to shoppers and retailers in Austria, Belgium, the Netherlands, and Poland starting June 15. The expansion builds on the platform's earlier EU launches and includes the 'Sell Across Europe' feature for cross-border trade. TikTok cites strong early adoption, with over 100,000 European businesses joining since late 2024, and triple-digit GMV growth in existing markets. The move aligns with TikTok's broader strategy to replicate Douyin's in-stream shopping success, despite past challenges in the UK.
TikTok Launches Season 2 of 'In The Mix' Podcast, Focusing on the New Music Discovery Ecosystem
TikTok announced the launch of Season 2 of its live interview podcast 'In The Mix' in partnership with T-Mobile. This season consists of four episodes, hosted by Jack Coyne of Trackstar, with guests including Bebe Rexha, Lykke Li, Malcolm Todd, and Josh Groban. Season 1 premiered in December 2025 with 10 episodes. TikTok stated that the show aims to deepen the personal connection between fans and music, while highlighting the platform's ongoing role in music discovery, fan culture, and artist storytelling. Related research shows that TikTok users in the U.S. are 74% more likely to discover and share new music than average short-form video users, and 84% of songs that entered the Billboard 200 chart in 2024 first gained attention on the platform.
TikTok 推出《In The Mix》播客第二季，携手 T-Mobile 呈现独家音乐访谈
TikTok 宣布推出其音乐访谈播客《In The Mix》第二季，该季由 T-Mobile 呈现，共四集，主持人为 Trackstar 的 Jack Coyne，嘉宾包括 Bebe Rexha、Lykke Li、Malcolm Todd 和 Josh Groban。节目旨在为粉丝提供与音乐人更个人化的连接，并强调 TikTok 在音乐发现、粉丝社群和艺术家叙事中的持续作用。