TikTok Expands TikTok Go Program Across the U.S. with New Travel Partners

TikTok has announced an expansion of its TikTok Go program in the United States, a feature that allows creators to earn commissions through referrals to tagged accommodation and holiday options in their posts. The program, initially launched in August as a limited-access initiative for hotel promotions, is now being rolled out more broadly, according to an official announcement.

TikTok Go works by letting creators tag their location and apply a relevant business tag to their content. When users engage with these tags, they can view details, check availability, and complete bookings directly within the app. As TikTok explains: “Every day, people come to TikTok to find their next adventure ... [and] TikTok GO surfaces lodging and things to do across the ways people already discover content on TikTok — through videos, search, and location pages. When users find something they love, they can view details, check availability, and complete a booking in just a few simple steps.”

Creators can access the program through the “Monetization” option in their TikTok creator accounts. Once enabled, they receive a curated list of accommodation and holiday-related businesses that they can tag in their posts. From a listing, creators can tap the “Post content” option to include location tags, which facilitates direct bookings from the post.

Posts created through TikTok Go automatically display relevant information and a transparency note indicating that the creator earns commissions from the post. This disclosure is intended to maintain clarity for viewers.

As part of the U.S. expansion, TikTok has added several partner integrations to broaden tagging options for creators. These partners include Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com. The expanded network is expected to provide more opportunities for travel businesses to increase their reach within the app, while also enabling a larger number of creators to monetize their TikTok content.

The move comes amid growing evidence of TikTok’s role in travel discovery. A recent report from Adobe indicates that nearly half of U.S. consumers now use TikTok as a search engine during their discovery process. This trend suggests that TikTok Go could become a valuable channel for travel brands and creators alike, tapping into user behavior that increasingly blends social media with travel planning.