Could Your Brand Spot the Next Reputation Crisis Before It Explodes? | Social Media Today
Brand reputation can change within hours. To help PR and communications professionals address this challenge, social listening platform Visibrain will host a live webinar titled "Managing Brand Reputation in the Age of Backlash" on June 16, 2026. Experts Sophie von Mensenkampff and Nishay Arshad will use real-world cases from Nike, American Eagle, Nvidia, and Huda Beauty to explain how to identify reputation risks early on social media and news platforms, track narrative evolution, and make more informed decisions as public opinion accelerates.
Brand reputation can change in a matter of hours. What begins as a single post, customer complaint or controversial campaign can quickly evolve into a widespread online conversation, attracting media attention and placing organisations under intense public scrutiny.
To help communications and PR professionals navigate this new reality, Visibrain is hosting a live webinar, Managing Brand Reputation in the Age of Backlash, on 16 June 2026.
Register here
During the session, social listening specialists Sophie von Mensenkampff and Nishay Arshad will explore how brands can identify reputational risks early, track evolving narratives across social media and news platforms, and make more informed decisions when online conversations begin to accelerate.
Using real-world examples from Nike, American Eagle, Nvidia and Huda Beauty, attendees will gain practical insights into how online backlash develops, what signals communications teams should monitor, and how social listening can support reputation management before, during and after a crisis.
Visibrain is a social listening and media monitoring platform designed for PR, communications, and marketing professionals. The platform enables organisations to monitor online conversations in real time, identify emerging narratives, and anticipate reputational risks across social media and online news sources.
Learn more at https://www.visibrain.com