Press Releases
Could Your Brand Spot the Next Reputation Crisis Before It Explodes? | Social Media Today
Brand reputation can change within hours. To help PR and communications professionals address this challenge, social listening platform Visibrain will host a live webinar titled "Managing Brand Reputation in the Age of Backlash" on June 16, 2026. Experts Sophie von Mensenkampff and Nishay Arshad will use real-world cases from Nike, American Eagle, Nvidia, and Huda Beauty to explain how to identify reputation risks early on social media and news platforms, track narrative evolution, and make more informed decisions as public opinion accelerates.
Metricool’s 2026 Instagram Study Reveals Reels and Carousels Are Reshaping Platform Strategy | Social Media Today
Global social media management platform Metricool published its annual Instagram study on June 16, 2026, analyzing over 24.3 million posts and 375,000 accounts. The report shows that Reels remain the strongest format for discovery and engagement, with average watch time doubling year-over-year to 8.5 seconds; carousels excel in saves and engagement, generating 9 times more saves than single-image posts. Meanwhile, single-image posts continue to see declining reach and engagement, hashtag effectiveness has weakened, and community interaction prompts (such as questions) significantly boost comment volume. Metricool advises brands to use different formats based on their goals and to pay attention to posting timing and early engagement.
Metricool's 2026 YouTube Study Reveals A Slow Burn Effect: More Views, Less Watch Time, & Longer Content Shelf-Life | Social Media Today
Global social media management platform Metricool released its annual YouTube research report on July 28, 2026. The study analyzed 799,718 videos published by 71,177 accounts worldwide, comparing data from February 2025 and February 2026, revealing significant shifts in the platform's content ecosystem: substantial growth in views, but declines in audience retention and engagement rates, weakened monetization, and extended content lifecycles. The report notes that Shorts have become a major traffic driver, but brands and creators need to rethink their content strategies to build genuine audience loyalty in a 'slow-burn' environment.
Metricool Releases 2026 State of AI in Social Media Study, Revealing AI’s Expanding Role in Marketing Strategies | Social Media Today
On August 19, 2026, Metricool released the "2026 Social Media AI State of the Study," based on a survey of over 700 social media practitioners, showing that AI usage in areas such as strategy design, trend research, and metric analysis has surged significantly. It also points out that the proportion of AI-generated content underperforming has nearly doubled compared to last year, and corporate AI policy development is clearly lagging.
Informa TechTarget Launches the ‘B2B AI Authority Index’ to Assess Brand Health in the AI-Mediated B2B Buyer’s Journey | Social Media Today
On August 25, 2026, Informa TechTarget announced the launch of the B2B AI Authority Index, a diagnostic tool based on 24 questions that helps B2B marketers identify brand strengths and weaknesses in AI-mediated buying journeys and categorizes them into four authority types.
TikTok launches newsletter to share creator insights
TikTok announced the launch of its Substack-based newsletter "The Creator Cut," aimed at helping users maximize content impact through creators sharing stories and tips, with a particular focus on the real-time interaction value of TikTok Live. The newsletter will provide direct creator experiences and, alongside the platform's layout in the live commerce sector, offer references for marketers.
Instagram stresses the importance of captions
Instagram released an official guide emphasizing the critical role of captions in content strategy, offering six practical tips including strong openings, storytelling, clear CTAs, keyword optimization, multiple captions for carousels, and text formatting to boost user engagement and search visibility.
YouTube Expands 'Stations' Experiment, More Creators Can Launch 24/7 Live Channels
YouTube announced on Friday the expansion of its 'Stations' experiment, following an initial pilot at the 2026 Coachella music festival, now allowing more creators, media channels, podcasts, and musicians to start their own 24/7 streaming channels. The feature aims to provide a TV-like viewing experience, is still in small-scale testing, and is currently unavailable to users in Portugal, Switzerland, and Turkey.