Meta recently released guidance on how to best utilize its newly launchedAI-driven multimedia ads. These ads allow advertisers to upload multiple image assets to generate multiple versions of promotional content.

This week, Meta announced a series of updates to itsAI ad creation tools, including the ability to generate multiple promotional variants to find the best format.

Multimedia ads are part of this. Advertisers can now upload up to 10 images and videos in a single ad set. This provides Meta's delivery system with more creative options, enabling it to "maximize the chances of your assets appearing in the most likely places to perform well."

Meta ad testing

Meta explained: "In other words, when you create new ads or campaigns using the updated creative workflow, you don't need to create separate ads for different placements or audiences. Instead, you can upload all your assets into one ad and let Meta handle delivery automatically."

For these new multimedia ads, advertisers can include:

  • Up to 10 images and videos per ad
  • A mix of different asset types (e.g., images and videos)
  • Assets with different aspect ratios (e.g., 1:1 or 9:16)
  • Different creative variations within the same ratio

Meta's AI tools will be able to filter through these elements, generate multiple versions of promotional content, and optimize for different ad formats and audiences based on what its system determines is the best approach.

Meta says advertisers can customize this process, including options to manually adjust cropping, text, destination URLs, and placements.

The idea is that through this system, advertisers can maximize opportunities across multiple surfaces, letting Meta's AI system decide the best options.

Meta stated: "The more creative options you provide, the more opportunities the delivery system has to optimize delivery and performance."

Meta's increasingly AI-driven ad delivery system is yielding better results.

Meta recently reported that average revenue per Meta ad has increased by 25% since 2022, largely attributed to AI-driven ad delivery improvements.

Therefore, it might be worth trying Meta's ad generation tools and comparing their results with manually created and delivered ads.

Meta's multimedia ads are currently available in select regions through the creative workflow in Meta Ads Manager.