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X adds video overlays
X announced on Friday that iOS app users can now add text overlays to their video uploads, as demonstrated by X engineer Allegra Jacchia. This update adds a simple way to place text and emojis over clips, but it underscores how X's video tools still lag behind other apps. The move follows earlier video-focused initiatives under former CEO Linda Yaccarino, yet the platform's rise in video consumption appears driven more by industry trends than by its own feature development.
X shares new insights into transparency and shadowbanning
X has published more details about how its algorithmic code influences post reach, alongside a new tool to help users identify potential restrictions or shadowbans. The update expands the platform's GitHub code listing and introduces a testing phase for visibility labels, though the process requires manual input and follows a history of incomplete transparency promises.
X updates creator revenue sharing parameters, focusing on original content incentives
X announced updates to its creator revenue sharing program, renaming it the "Original Creator Rewards Program," redefining standards for original content, and explicitly excluding reposted, automated, and misleading content. The new rules will take effect on September 8, 2026, and existing participants need to reapply. Analysts note that factors such as the attribution of AI-generated content, limitations of community notes, and a decline in platform posting volume may affect the program's actual effectiveness.
Nikita Bier, head of product at X, announces departure after more than a year in role
Nikita Bier, head of product at X, announced his departure on Wednesday after just over a year in the role. He will transition to an advisory position. During his tenure, Bier led multiple product updates, but his growth figures differed from official reports.