Pinterest Expands Advertising Reach with Connected TV Placements via tvScientific
Pinterest has taken the first step in its expanded connected TV push by integrating tvScientific, enabling advertisers to run CTV campaigns targeting Pinterest's high-intent audiences. The platform reports significant performance gains, including a +27% lift in outcomes per $100 and a +65% increase in purchases, with LG seeing a 73% boost in unique households reached.
Pinterest CPG Promotional Campaign ROI Outperforms Industry Benchmarks
Pinterest released commissioned research data executed by Circana, showing that its Pin ads outperform typical social media benchmarks in CPG promotions. Across 17 matched market tests spanning multiple regions and categories, 82% of campaigns generated positive incremental ROI, and 76% achieved an ROI of 1.5x or higher. ROI for EMEA campaigns was 17% higher than Circana's social benchmark. Pinterest states that its visual search platform features help reach consumers before they make decisions.
Pinterest CPG Promotions Exceed Standard Social ROI Benchmarks, Circana Study Finds
New data from Pinterest and Circana reveals that Pin ads for CPG promotions deliver above-benchmark returns, with most campaigns achieving positive incremental ROI and many exceeding 1.5x.
Pinterest's New Ad Campaign Advocates 'Going Offline,' Positioning Itself as an Anti-Social Media Platform
Pinterest has rolled out a new ad campaign positioning itself as an 'anti-social media' app, encouraging users to spend less time in noisy feeds and instead engage in offline life. The campaign's slogan is 'The best thing you can find online is a reason to go offline.' This move continues Pinterest's recent strategy of transforming into a 'discovery platform' and echoes CEO Bill Ready's public support for bans on social media for teenagers.
Pinterest 新广告活动倡导“离线生活”，定位为反社交媒体平台
Pinterest 于5月1日启动新广告活动，将其平台定位为“反社交媒体”应用，鼓励用户减少在嘈杂信息流中的时间，转而投入现实生活。活动口号为“在线找到的最好东西是离线理由”，并计划在电视、影院、户外及数字渠道投放。CEO Bill Ready 曾公开支持对青少年实施社交媒体禁令，此举被视为与其他平台形成差异化竞争。