Snapchat
Snapchat introduces Harry Potter-themed activations
Snapchat announced the rollout of multiple Harry Potter-themed AR lenses, chat wallpapers, Bitmoji outfits, and offline events to promote the new HBO series airing later this year.
Snapchat expands Unified Attribution to all advertisers
Snapchat announced the expansion of its Unified Attribution solution, making the tool available to all global advertisers starting today, with added support for two mobile measurement partners, AppsFlyer and Adjust. The solution aims to combine Snapchat platform metrics with third-party cross-channel performance data into a single view, helping app marketers more clearly evaluate ad effectiveness and optimize campaign strategies.
Snapchat highlights opportunities for sportsbook and prediction market ads
Snapchat's latest research shows that the platform is a high-value channel for sports betting and prediction market advertising in the United States, with daily Snapchat usage among monthly bettors being 1.4 times higher than the general population. However, given that its user base includes a large number of teenagers, the compliance of such promotions remains questionable.
New Zealand introduces teen social media restrictions
New Zealand has become the latest country to propose restrictions on teenagers' social media use. The government's newly proposed Online Safety Bill would require "high-risk" platforms such as Instagram, TikTok, Snapchat, and Facebook to take reasonable steps to verify whether users are at least 16 years old. However, according to Bloomberg, the bill is unlikely to make progress before the November general election. This move follows Australia's pioneering ban, aiming to protect teenagers from potential harm and reduce the impact of excessive use. But Australia's initial experience shows that such bans have limited effect, with most minors still able to access social media apps and age verification measures having loopholes.
Snapchat Expands Pharma Ad Offerings with Multi-CTA Disclaimer Attachments
Snapchat introduced an updated pharma ad format on Tuesday, allowing advertisers to attach multiple call-to-action links for disclaimers and safety notes. This feature aims to improve compliance and user access to critical health information, with support across Snap Ads, Story Ads, Commercials, and Sponsored Snaps later this year.
Snapchat ads pharma ad disclaimer links
Snapchat announced on Tuesday a new advertising option for pharmaceutical marketers, allowing pharma advertisers to include product disclosure links in ads, enabling users to more conveniently access more information directly from in-feed displays. The new ad format supports multiple CTA attachments for health and safety instructions, with up to three disclaimer CTAs and one primary CTA configurable. Snapchat stated that this move aims to help pharmaceutical brands meet compliance requirements while reaching users interested in health content (95% of users expressed interest).
Can the apps stop AI slop?
AI-generated content is gradually overwhelming human creations, prompting major social platforms to introduce restrictive measures. This article reviews the latest policies of Pinterest, YouTube, TikTok, Reddit, X, Snapchat, LinkedIn, and Instagram, and analyzes users' aversion to AI content and the future direction of the industry.
Snapchat 发布幽默研究报告，助力品牌理解年轻受众的喜剧语言
Snapchat 发布新报告，聚焦年轻受众如何通过幽默建立连接，并探讨喜剧在营销推广中的价值。报告基于对 6 个国家的 6000 多名 13-28 岁用户的调查，尝试解码年轻群体的幽默语言，为品牌提供喜剧创作的结构化指导。然而，报告也承认，真正的幽默创意难以被公式化，品牌仍需依赖对受众的深刻理解和自身的创意能力。
Snapchat tries to teach brands to be funny
Snapchat released a new report focusing on how younger audiences connect through humor and exploring the value of comedic elements in marketing campaigns. Based on a survey conducted with Omnicom covering over 6,000 users across 6 countries, the report attempts to provide brands with a basic framework for comedy creation.
Snapchat 推出第三方 AI 广告集成，支持 Claude、ChatGPT 等工具
Snapchat 正式推出 Snapchat Ads Model Context Protocol (MCP) 服务器，使广告主能够借助第三方 AI 工具（如 Claude、ChatGPT、Gemini）创建和优化广告活动。该服务器提供官方托管的 Snap Ads API 连接，初期所有连接均为只读，写入功能将在未来版本中开放，管理员可控制各 AI 代理的访问权限。