TikTok
TikTok Unveils Global Ad Platform Campaign Highlighting Commerce and Discovery
TikTok has rolled out a new international ad platform campaign, 'Watch it. Love it. Want it.', to spotlight its expanding e-commerce features and discovery capabilities. The initiative cites research from Ipsos, EU merchant growth, and category performance data to position TikTok as a unified space for discovery, consideration, and purchase.
TikTok launches international advertising platform campaign, strengthening the integrated 'discover to purchase' positioning
TikTok launched a new international marketing campaign this week, focusing on its advertising platform's connective role across the full 'discover-consider-act' journey. The new slogan 'Watch it. Love it. Want it.' marks the platform's extension from entertainment to shopping scenarios. The campaign cites Ipsos research and data from Germany, the UK, the EU, and other regions, showcasing the growth momentum of TikTok Shop, and references third-party reports disclosing 2025 GMV-related figures.
TikTok Expands Out of Phone Campaigns to Over a Million New Placements via Vistar Media Partnership
TikTok announced a new partnership with Vistar Media that will allow advertisers to extend their TikTok ad campaigns to over a million additional high-traffic placements beyond the app. This expansion of the Out of Phone ad extension option provides more public viewing opportunities and builds on the program's growth since October 2023.
TikTok Partners with Vistar Media to Expand Out of Phone Ads to Over One Million Digital Out-of-Home Screens
TikTok announced a new partnership with out-of-home advertising technology company Vistar Media, aiming to extend its Out of Phone ad expansion options to over one million newly added high-traffic digital out-of-home ad placements. According to eMarketer, as of January 2025, Vistar Media has controlled over 1.1 million digital out-of-home ad placements, including iconic locations like New York's Times Square. This collaboration not only expands brands' visibility opportunities in the public eye but may also give rise to new ad content based on TikTok video clips. TikTok told SMT that Out of Phone campaigns do not simply reuse mobile content but are redesigned from format, creative, to cross-market presentation specifically for physical environments, reflecting the trend of social platforms evolving from pure distribution to cross-channel integration. Since launching its Out of Home ad expansion program in October 2023, TikTok has gradually extended its reach to shopping malls, in-flight promotions on airlines, and water stations across the U.S., and introduced UGC creative options. The partnership with Vistar will further enrich ad placement choices and explore new promotional methods based on insights from past campaigns.
TikTok Spotlights Emerging Creators for Asian and Pacific Islander Heritage Month
TikTok has unveiled its annual lineup of creators for Asian and Pacific Islander Heritage Month, highlighting ten individuals across various genres. The selected creators will be promoted via @TikTokCreators and the #APITikTok hashtag, with additional activations encouraging support for API-owned small businesses.
TikTok 2026 Asian American and Pacific Islander Heritage Month: Spotlighting Emerging Creators and Diverse Narratives
During the 2026 Asian American and Pacific Islander Heritage Month, TikTok launches a new round of creator showcase activities, featuring ten creators from various fields with in-app themed promotions. Continuing its annual tradition, the platform aims to highlight the diverse contributions of the AAPI community and encourage users to support API-owned small businesses.