TikTok
TikTok launches voice comments and photo carousel comments to enhance comment section interaction
TikTok is introducing three new tools for video comment sections: voice comments, comment polls, and photo carousel comments, aimed at boosting user interaction and community building. Voice comments last up to 60 seconds and will be available globally to users over 18 within the next month; comment polls, initiated by creators with up to five options, are now fully available; photo comments support up to nine images, with the carousel feature rolling out gradually over the next month.
TikTok adds voice notes and image carousels in comments
TikTok announced it will introduce voice messages, polls, and image carousels in the comment section, with voice comments rolling out globally to users aged 18 and above, polls available to all creators, and image comments now available worldwide.
TikTok and NFL Renew Multi-Year Partnership to Deepen Football Content Ecosystem
TikTok announced a multi-year renewal with the NFL, adding Game Day hubs through the GamePlan initiative, expanding highlights and behind-the-scenes content, and offering advertisers Pulse Premiere trend collaboration opportunities. Platform data shows that posts with the #NFL tag have grown over 32% in the past year, and 59% of users find watching sports content on TikTok more entertaining than watching actual games.
TikTok signs multiyear NFL deal
TikTok and the NFL announced a multi-year partnership renewal, building on their previous collaboration to launch new game-day hubs, more event content, and advertising opportunities, aiming to enhance fan engagement and the platform's sports content ecosystem. Data shows that #NFL tag posts have grown by over 32% in the past year, highlighting the high popularity of football content among TikTok users.
TikTok continues to add users in EU
TikTok's latest EU DSA transparency report shows its monthly active users reached 189 million, adding 9 million in the first half of 2026. Despite steady growth, it has not yet reached the 200 million user target claimed in September 2025. The report also disclosed content moderation data: approximately 104 million pieces of violating content were removed in the first half of the year, with 94.1% handled by automated systems; the human review team size increased by 64 people compared to the second half of 2025, but has significantly decreased compared to October 2024.
TikTok expands public placement opportunities for advertisers
TikTok further expands its Out of Phone advertising program by partnering with six new partners, including Alight Media and DooH it, bringing creator content to more European offline scenarios and enhancing brand exposure potential.
TikTok 扩大户外广告投放版图，新增六家欧洲媒体合作伙伴
TikTok 进一步扩大 Out of Phone 广告计划，新增六家欧洲数字户外媒体合作伙伴，覆盖英国、法国、比利时、西班牙和意大利的购物中心、超市、大学等场景，为广告主提供更多品牌内容线下曝光机会。
TikTok Launches Substack Newsletter 'The Creator Cut' to Spotlight Live-Streaming Best Practices
TikTok has launched a Substack-based newsletter called The Creator Cut, designed to share creator stories and practical tips for maximizing content impact, with a particular focus on using TikTok Live to engage audiences. The newsletter will feature insights directly from creators, emphasizing the real-time nature of live streaming and its potential for building connections. TikTok also highlighted that in 2025, over 250 million creators went live globally, with more than 150 million earning rewards. The move aligns with TikTok's broader push into livestreaming, which has proven successful in China via Douyin's live commerce, generating nearly $500 billion in GMV in 2024, compared to TikTok's reported $64 billion in 2025. Marketers may find value in subscribing to glean strategies for driving engagement and product promotion.
TikTok may influence teen eating behaviors
Researchers at the University of Minnesota published a study in the Journal of Nutrition Education and Behavior, analyzing focus group feedback from 25 students aged 15-16 at a Midwestern U.S. high school. They found that food advertisements and influencer videos on TikTok can trigger immediate cravings for specific foods among teenagers, and the platform's algorithm may expose teenagers to over 17 food advertisements per hour. The study suggests that food marketers can leverage TikTok trends and influencer reach to shape teenage interests, but attention should be paid to the potential interference of the platform's persuasive design and impulse control.
TikTok 或显著影响青少年饮食行为
一项发表于《营养教育与行为杂志》的新研究发现，TikTok 上的食品相关视频可能显著影响青少年的饮食行为。研究基于美国中西部高中 25 名 15-16 岁学生的焦点小组反馈，指出食品广告和网红内容均能激发食欲，其中网红视频影响更大。