Press Releases

Meta removes option to exclude ad placements

Meta is removing the ability for advertisers to exclude specific ad placements and platforms from their campaigns, according to alerts shared by ads expert Jon Loomer. The move aligns with Meta's long-term vision of fully automated, AI-driven advertising, where advertisers only provide objectives and a URL. While this may enhance performance through system-led optimization, it raises concerns about reduced advertiser control and potential ad homogenization.